ConCealed
Business Name :
Industry:
Duration:
Rapid BioPass Ltd.
BioTechnology
18 months
Project Objective
Operational management and brand building were conducted for a biotechnology product in the rapid diagnostics sector. The brand-building process commenced with the creation of a product name – ConSealed – and continued with the developing of a promotional video illustrating the product's essence, the development of a design language, and product design encompassing packaging, inserts, vial selection, and label design. Furthermore, the specification, planning, and establishment of the product's dedicated website were carried out.
Concurrent with the brand building and product design activities, operational management of the startup was undertaken. This included the selection and adaptation of work tools for all company employees, employee management, and the management of the technological and human back office.
Testimonial
Rapid Bio Pass was established in April 2020, immediately following the first lockdown in Israel, with the clear intention of participating in the efforts to identify and combat the coronavirus. Etty joined the project approximately eight months later, taking on the leadership of the company's operational aspects, as well as product design and preparation for investor acquisition. As part of her work, she created the "ConSealed" brand and spearheaded the product design, from the logo stage all the way to the packaging and contents of the test kit it included. She managed the suppliers and the employees throughout our collaboration, executing the work flawlessly and efficiently.
Etty possesses an exceptional and inspiring ability to plan and drive towards achieving goals, and there is no challenge she cannot overcome, whether directly or through creative solutions.